top of page

About Us

Recruitment Consultants
Teamwork Coaches

PHOTO Mirinda Great Game BOOK.jpg

The RDL Story

Mirinda du Plessis is the founder of RDL — Red Diamond Leaders.


Her Soul Singing Team® experience began over 25 years ago when she established Du Plessis Lawyers while at the same time welcoming two more children into her family. Little did she know that her law firm would become the university of teamwork engineering, and her extraordinary journey would ultimately pave the way for RDL. 

She started her small business from scratch, and it became a highly successful family business. However, this was not without hardship. In her sixth year, she and her team of 12 suffered a sudden and devastating setback that threatened to destroy all she had worked for.

During that period of extreme scarcity, she led her team through unchartered waters. Mirinda transformed their teamwork into a superpower, and the team stuck together.  Her team simply had to increase profit with severely limited resources. To her surprise, they achieved far more than survival; they thrived like never before. That's how Mirinda discovered what we now call Profit Innovation which means doing far more with far less.


The team built a profoundly profitable business and simultaneously increased financial and emotional profits. Over a three-year period, they went from fighting for survival to multi-million profit. The company's 12 employees grew to 42. The team achieved astonishing outcomes, including developing a paperless law office with 63,000 matters.

Mirinda learned from first-hand experience of these challenges and successes that overcoming business challenges often depends on genuine teamwork. It, however, starts with recruiting the right people and coaching them to hold one another accountable for results so they'll stick together and build profoundly profitable companies.


Recruitment, Teamwork Coaching and Profit Innovation became the flagships of RDL. To make it repeatable, RDL developed the 5x5 Red Diamond® Strategy, which was implemented here in NZ,  and has been proven to work superbly across countries and cultures.

Call Mirinda today on 0800-1 0800-1, Auckland.

The RDL Story

Our Values

Leadership, Accountability, Conversations, Teamwork and Innovation
Lead With Love

We have the scars of wisdom to prove that it takes warmth, energy and wisdom to lead with love while holding ourselves and one another consistently and proactively accountable. The secret is to win hearts and engage the minds of our people.

All-round Accountability

We proactively hold each other accountable for our attitudes, decisions and results. All-round accountability enables us to take responsibility for our and our teammates' performance and development. It also allows us to create an environment where everyone feels safe to challenge the status quo. Ultimately, all-round accountability leads to higher levels of trust, respect and engagement within our team and better client results.

"Eyeball" Conversations

Speaking the truth in love is our motto. We do our best work during face-to-face conversations. Our in-depth conversations ignite us to learn from one another, so it's amazing how often we find "diamonds in the dust".

Teamwork, Teamwork, Teamwork

Each team member is committed to working together and supporting one another. We bring our whole selves to work because we value one another as not-only-working-people with different experiences, varied perspectives and combined intelligence. We made a pact to work in sync and maximise every working moment to become teamwork geniuses. So, let's get the BBQ going and bring Rogan Josh, dumplings, and fresh salad, all in the name of teamwork.

Win With Profit Innovation

We see scarcity as the springboard for Profit Innovation because it demands far better results with limited resources. We outperform ourselves because we appreciate each team member's unique skills, and valuing our differences becomes an unfair advantage. We make the competition irrelevant, and we're having fun beating ourselves at our own game because Profit Innovation turns our teamwork into a superpower.

Our Values
White marble texture background pattern with high resolution..jpg

Our Purpose

✔️ Our Why?

Our purpose is to empower teams

to build small businesses that are

financially and emotionally profoundly profitable.

We call them Soul Singing Teams®

✔️ How?

We recruit new staff to set you and your team up for success.

We unite teams because we coach them to work in harmony and stick together.

We coach teams to increase their financial and emotional profit.

✔️ So What?

Teamwork makes the competition irrelevant.

1 + 1 can be far greater than 2.

It can be 3, 5 or even 10.

✔️ There is Hope

Through teamwork, you can achieve things you never thought possible.

If only your team could learn to tap into the power of genuine teamwork.

The RDL Team
Recruitment Consultants
Teamwork Coaches

The RDL team merges consulting and coaching

to achieve the most effective and long-lasting business results

Kris de Jong has been successfully coaching ambitious professionals and leaders for over 15 years.

After a 10-year career in people management, he decided to do his own thing and help others achieve their dreams. He established his Executive Life Coaching business after gaining certification in Cognitive Behavioural Coaching, Professional Life Coaching, and Executive Leadership Coaching.

Kris holds a degree in biology and psychology. He's a member of the International Association of Coaches (IAC), a co-founding ambassador for, and an executive contributor to Brainz magazine. His articles have featured in various national publications.

Kris also has direct investments in Kiwi companies looking to expand, and has a passion for helping NZ businesses succeed.

Photo Kris de Jongh.jpg

Kris de Jong
📞 027 349 2520

  • LinkedIn

Mirinda's most important team is her family. 

Many moons ago, she started her own law firm to create a job for herself. Little did she know that her company would also become a university for teamwork engineering. 

She learned through practical experience that overcoming business challenges often depend on genuine teamwork. She knows first-hand that genuine teamwork can achieve what initially seems impossible.


Her dedication to helping ambitious small business owners to build Soul Singing Teams® is inspiring to all who work with her.


Mirinda is a Teamwork Coach and Recruitment Consultant.

She recruits new staff and coaches teams to stick together and build profoundly profitable small businesses.

Our Vision
Our People
Our Purpose
Logo _ RDL Full Red Transparent.png

📞 0800-1 0800-1

Teamwork Coaching can turn your team into a Soul Singing Team®

bottom of page