We are RDL — Red Diamond Leaders

Recruitment Consultants
Teamwork Coaches


The RDL Story

Mirinda du Plessis is the founder and CEO of RDL.


Her Soul Singing Team® journey began over 25 years ago when she established Du Plessis Lawyers while at the same time welcoming two more children into her family. A stick-together team culture was the cornerstone of her small business. Her extraordinary business journey would ultimately pave the way for RDL. 

She started her own law firm from scratch and it became a highly successful family business. However, this was not without hardship. In her sixth year, she and her team of 12 suffered a sudden and devastating setback that threatened to destroy all she had worked for. 

During that period of extreme scarcity, Mirinda led her team through unchartered waters and their teamwork culture was transformed into their superpower. It became the springboard for soaring financial and emotional profits.

Over a three-year period, they went from a down-and-out situation to successfully scaling 5-fold without external funding. The company's 12 employees grew into a Soul Singing Team of 42, and profits skyrocketed into the multi-millions.

They achieved amazing things, including developing a paperless law office with 63,000 matters. Mirinda used and improved tech systems well ahead of the curve. She is a gifted Teamwork Coach often embracing innovative teamwork concepts well before they become accepted practice. 

Through the first-hand experience of these challenges and successes, she learned that overcoming business challenge often depends on how well you unite and train your people to become teamwork geniuses. It, however, starts with recruiting the right people. Recruitment and Teamwork Coaching, therefore, became the flagships of RDL.


To make it repeatable, she developed the 5x5 Red Diamond® strategy, which was implemented here in NZ,  and has been proven to work superbly across countries and cultures.


Our RDL Values

Lead With Love

Speaking the truth in love is our motto because the mission is to win the hearts and engage the minds of our team members. We have the scars of wisdom to prove that the more you care about your people, the better they'll perform. But it takes wisdom, warmth and energy to lead with love while holding ourselves and our people consistently and proactively accountable. 

"Eyeball" Conversations

We do our best work during face-to-face conversations. Our in-depth conversations ignite us to learn from one another, so together, we can think the unthinkable and see the invisible. In these authentic discussions, it's amazing how often our clients and their teams find "diamonds in the dust".

Sensible Small Business Solutions

Our in-depth small business experience, different perspectives and unique talents empower us to create exceptional results for our RDL clients. We merge all we have in everything we do to bring sensible solutions to the staff and limited resource challenges our small business clients face.

Teamwork, Teamwork, Teamwork

Teamwork means we achieve better results because 1 + 1 can be more than 2. It can be 3, 5 or even 10. How much more will depend directly on the quality of our teamwork. We, therefore, want to become teamwork geniuses to exponentially increase financial and emotional profit.

Win With Innovation

We see scarcity as the springboard for innovation because it demands far better results with limited resources. We outperform ourselves because we appreciate each team member's unique skills, and valuing our differences becomes an unfair advantage. We make the competition irrelevant, and we're having fun beating ourselves at our own game because innovation turns our teamwork into a superpower.

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Our RDL Purpose

✔️ Our RDL Why?

Our purpose is to empower small teams

to build businesses that are financially and emotionally profoundly profitable.

We call them Soul Singing Teams®

✔️ How?

We recruit new staff to set you and your team up for success.

We unite teams because we coach them to trust one another and stick together.

We coach teams of two or more people to increase their financial and emotional profit.

✔️ So What?

Teamwork makes the competition irrelevant.

1 + 1 can be far greater than 2.

It can be 3, 5 or even 10.

✔️ The RDL Vision

Imagine what could be possible if we turn teamwork into a superpower

to achieve what initially seems impossible.

How We Work

We live our values, so we'll only work with clients ready to make a real, impactful change that will take them to the next level of building their profoundly profitable business. 

We lead with love, so our experts are with you every step of the way, guiding and coaching you to where you want your team and business to be. 

We collaborate and see working together as a partnership, where we're aligned with purpose and intent to reach your goals.

We have authentic conversations that demand openness and honesty from everyone involved, leading to sustainable solutions and strategies that work for your business.

We're not afraid of innovation and finding new ways to do things that will put you streets ahead of your competition. 

We always strive to create extraordinary value for you, your team and your small business.

The RDL Team
Recruitment Consultants
Teamwork Coaches

The RDL team merges consulting and coaching

to achieve the most effective and long-lasting business results

Kris de Jong has been successfully coaching ambitious professionals and leaders for over 15 years.

After a 10-year career in people management, he decided to do his own thing and help others achieve their dreams. He established his Executive Life Coaching business after gaining certification in Cognitive Behavioural Coaching, Professional Life Coaching, and Executive Leadership Coaching.

Kris holds a degree in biology and psychology. He's a member of the International Association of Coaches (IAC), a co-founding ambassador for Prox.io, and an executive contributor to Brainz magazine. His articles have featured in various national publications.

Kris also has direct investments in Kiwi companies looking to expand, and has a passion for helping NZ businesses succeed.

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Kris de Jong
M 027 349 2520

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Mirinda's most important team is her family. 

Many moons ago she started her own law firm to create a job for herself. Little did she know that her law firm would also become the university that gave her in-depth training in business challenges, people skills and the value of teamwork.

She learned through practical experience that overcoming business challenges often depend on genuine teamwork. She knows first-hand that your team build your business if you train them to be teamwork geniuses.


Her dedication to helping ambitious small business owners to build Soul Singing Teams® is inspiring to all who work with her.

Mirinda is a Recruitment Consultant and Teamwork Coach.

"We only offer 2 free 50 minute discovery sessions each week."
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Our Expertise

Small Business Teamwork Coaching

Teamwork is powered by unique skills and different perspectives.

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0800-1 0800-1

Teamwork Coaching can turn your team into a Soul Singing Team®