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Become An Entrepreneurial Leader
So You Can Build The Business Of Your Dreams

Young female entrepreneur dragging a stone with text of dream big while stepping up on the

Are you tired of hearing this?

"You're dreaming
  too big!"

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Get Your Soul Singing Team Singing
From The Same Song Sheet

The Red Diamond® Framework, merged with your shared vision and values, unique culture, and heroic goals, makes up your team's song sheet.

When faced with uncertainty, entrepreneurial leaders experiment, learn by doing, and then analyse and repeat the process. They want to solve problems collaboratively and have a restless need to explore and learn. As a result, entrepreneurial leaders can anticipate the need for change, adapt quickly and perform well in unpredictable environments.


Compare this proactive mindset with an "analyse, then act" leadership approach, and the difference is clear. It matters most in facing adversity, uncertainty and scarcity because entrepreneurial leaders are experts at navigating troubled waters.​


These leaders organise their teams to pursue a common goal by encouraging personal responsibility and managing change within a dynamic environment for the company's benefit. They always take advantage of opportunities to innovate.

"If you think you are too small to make a difference,
try sleeping in a room with a mosquito."

— Lisa Lieberman-Wang

Entrepreneurial leadership is not one particular trait but a range of different personal attributes. These include the ability to anticipate, think strategically, be visionary and make sensible decisions while maintaining flexibility. The critically important factor is caring about their people and their company.

Entrepreneurial leaders aim to cultivate entrepreneurial individuals and teams that fully leverage their creative potential in adding value to the business. They set goals that stretch their team's abilities and build confidence. As a result, they're respected for their values, leadership, and expertise. Success is therefore not only measured in profits but also in terms of how people feel about their work and themselves.

Entrepreneurial leaders are made, not born. It's a muscle that can be developed over time with diligent practice. RDL will show you exactly how to become an exceptional entrepreneurial leader. We call it 

"Teamwork without strategy results in a waste of energy."

— Mirinda du Plessis, CEO of RDL

​Your Soul Singing Team will only win the long game in business if they all sing from the same song sheet. You can choose to use the Red Diamond Framework, personalised with your shared values, unique culture and heroic goals.

The Red Diamond Leadership Levels


​Level 1 - Are you an Emerging Leader?

A competent leader who builds a capable team.

They don't talk about their team behind their backs.

They know their team has their back.


Level 2 - Are you a Good Leader?

A good leader builds an excellent team through trust.

They're not concerned when their team expresses their faults, fears, and failures.

They know it's a psychologically safe place in which to be vulnerable.​


Level 3 - Are you a Great Leader?

A great leader builds a high-performing team who works together in harmony.

They feel valued for the skills and strengths they bring to their team.

Their team understands who they are and what's most important to them.​


Level 4 - Are you an Incredible Leader?

An incredible leader builds a dynamic team in peoples' various elevated energy zones.

They feel confident their team are united and that they're better together.

Their people challenge the status quo and, above all, themselves.


Level 5 - Are you a Red Diamond Leader®?

An ambitious Small Business Leader builds a Soul Singing Team.

Build multi-million profit businesses with a team of fewer than 50 people or scale 5-fold.

Small businesses are financially and emotionally profoundly profitable.

Build a predictable system to ensure quality.

The leader keeps everyone proactively and continuously accountable.

The team executes and accelerates the strategy to win the long game.

They keep score of their team results, and they celebrate their wins.

Becoming a Red Diamond Leader means creating extraordinary value for your team,

clients, business and yourself.

Your leadership determines whether you have an ordinary team that limits possibilities or a Soul Singing Team that will make your business soar.

"The pessimist complains about the wind. The optimist expects it to change. The leader adjust the sails."
— John Maxwell
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There is HOPE for our future

We live and work in New Zealand

Some of us were born here and stayed here. Some of us chose to make this country their home. But this is the place where we get together and this is where we live and work. We love living and working in NZ.

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0800-1 0800-1

Your Soul Singing Team® can build Your Profoundly Profitable
Small Business.

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