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Profit Innovation Coaching

Your Team Can Build Your
Profoundly Profitable Business

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"Profit Innovation Coaching turns teamwork into a superpower"
— Mirinda du Plessis, CEO of RDL

Something has to change, whether you want to survive a devastating setback or thrive against all odds. Not all things, but some things.


Like Einstein said, "Insanity is doing the same thing and expecting different results." To make it through tough times, you must be willing to change. Whether you're facing a devastating setback or trying to thrive against all odds, something has to give. You can't keep doing things the same way and expect different results. If you're not willing to change, you'll never be able to improve your situation.


But be careful - not all things need to change. Only some things. Identify what's not working and make a change. That's the only way to turn things around, and you might be surprised at the results.

The Proven Small Business Strategy

We have a way forward with genuine teamwork as the focus to maximise your profit. It's a proven small business strategy, and it's exciting because achieving results and building a profoundly profitable business becomes a team game. One of the best benefits of using this strategy is its simplicity because it inspires people to hold one another accountable.

Whether you want to survive, scale 5-fold or build a multi-million profit small business, this strategy works.

We know because our CEO, Mirinda du Plessis, discovered this many years ago when she and her team of 12 suffered a sudden and devastating setback that threatened to destroy all she had worked for. Over the following three-year period, through teamwork, they went from survival to scaling 5-fold. The company's 12 employees grew into a Soul Singing Team of 42, and profits skyrocketed into the multi-millions.


Genuine teamwork produced extraordinary results for clients while they radically reduced their costs. To make it repeatable, she developed the 5x5 Red Diamond® Strategy, which was implemented here in NZ,  and has worked superbly across countries and cultures. 

What is the Red Diamond® Strategy?

The Red Diamond Strategy is a small business Profit Innovation strategy to provide extraordinary value to your clients and, at the same time, radically reduce your costs. You and your team have to do far better with far less, resulting in increased profit. But that is not sustainable unless you simultaneously increase financial and emotional profit. Otherwise, you'll face burnout, and your people will leave. 

What's the secret to winning the long game?

Extraordinary teamwork and simultaneously increasing financial and emotional profit is the cornerstone of this strategy. Like an orchestra playing a symphony, the song sheet unites them because it would be messy if individuals played their own tunes. They also put their differences to good use because they play various instruments to create a beautiful combined outcome. Team results achieved through teamwork make their souls sing.

Where to start? First, you need to find a way to unite your team because they need to stick together through thick and thin. Then they need to learn to put their differences to good use. They can do this through Teamwork Coaching, which can turn their differences into an unfair advantage because they're using the  5x5 Red Diamond® Strategy to build a profoundly profitable business.

Make it your way of doing business

The Red Diamond Strategy is like a north star guiding the team in the right direction, and it's essential to personalise the strategy to fit your business. It will be wise to consider your culture, values and goals to determine your best destination. Every business's journey is different, so personalising the strategy will help you and your team make the best of it. So it'll become your way to achieve what you want, making your soul sing.

Your Soul Singing Team will build your
profoundly profitable business

Call Mirinda today to find out more

📞 0800-1 0800-1

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We recruit new staff

We coach teams to stick together

We coach teams to build profoundly profitable companies

Are you tired of hearing this?

"You're dreaming
  too big!"

"Teamwork Coaching can turn differences into an unfair advantage"
— Mirinda du Plessis, CEO of RDL
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There is HOPE for our future

Become Teamwork Geniuses

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